Gene Larew Lures | The Original Salt Impregnated Lures

Gene Larew Lures

A Great Day of Fishing is

In the Bag

A Great Day of Fishing is In the Bag

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  • Wheeler Target Toad
  • NEW FOR 2019

    Wheeler Target Toad

    Designed for multi-purpose "targeting" applications, including buzzbaiting, skipping and slop fishing.

    View Target Toad

Meet our Weedless
Soft-Plastic Crankbait

3.5" Rock Banger >
3.5 Rock Banger

The Ultimate
Ned Rig Jighead

Ned Rig Pighead >
Ned Rig Pighead

Watch Us In Action

📹 Gene Larew Lures

Check out all the latest tips and techniques using Gene Larew soft plastics in our videos below. Use dropdown menu to select your video.


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