Gene Larew Lures | The Original Salt Impregnated Lures

Gene Larew Lures

Larew Salt Flick’R gets new colors, and big bass reputation

2012 Product Info

The recently introduced Larew Salt Flick'R, the heaviest sinking worm of its kind and size, was the best-kept secret out there in bass fishing circles for most of this year. But company officials say many anglers are now breaking their usually tight-lipped silence about a new bait "discovery" because it’s hard to keep a good thing quiet.

"We've just had too many reports and pictures coming in from fishermen across the country about their catches with this unique soft plastic worm," said Larew president Chris Lindenberg. "And as usual, fishermen have come up with a lot of different ways to fish the Salt Flick'R in only the few months it’s been available. Anglers usual respond to a new bait introduction by telling us 'yeah, it’s good, but if you'd only done this or that it would have been even better.' We've had none of that response regarding the Salt Flick'R, our biggest complaint is that they need more colors in it. We've added some great ones."

Five new colors join the Salt Flick'R family, including Black Neon/Chartreuse Pepper, Peanut Butter & Jelly, Pink Cotton Candy, Pearl/Pearl Silver and Smoke Purple/Pearl Silver.

The 6" Salt Flick'R is described as being part do-nothing worm, part sinking worm and part swimbait, with anglers left to make their own decisions as whether to leave the bait’s hyper-active swimming legs on or pinch them off. The opinion as to legs or no legs is pretty much a 50-50 split.

Longtime Oklahoma fishing guide Chuck Justice is among those singing the praises of the innovative Larew soft plastic. He recently added three more "over 10s" to his impressive credentials of holding four of the top 20 biggest bass caught in the Sooner state. All three fish – the smallest at 10.8 lbs. and the largest at 11.7 – came on the Salt Flick'R over a 10-day period from Oklahoma's McGee Creek Lake just a few weeks ago.

Meanwhile, on Missouri’s Lake of the Ozarks, well-known angler in the area Terry Blankenship has been grabbing his share of big bass and doing well on tournaments on that giant lake. "This has been my ace-in-the-hole bait for a few months now and I've had it to myself, but because of my success other anglers are now onto the Flick'R and what I’m doing with it."

"It's an extremely versatile bait, and sometimes I fish it with no legs and no weight, and other times with a small tungsten weight and the legs on. I let the fish tell me the version they prefer, he added."

The reason for the "salt" in the name is obvious - the bait is loaded and that's why it's so heavy. The "Flick'R" name comes from the fact that's what this worm is always doing the minute it hits the water – "flickering." By its design, the Salt Flick'R always has something moving, whether it's legs, head, tail, or some part of its flexible body.

The bait is definitely a worm, but it has a unique oval shape to it with somewhat of a slight bulge in the middle. This feature adds to its wacky-rigging prowess. The head is solid to provide a solid foundation for holding a jig head or worm hook.

The worm's back is smooth like most worms, but its underside is jagged like a good tree saw blade. The jagged, ribbed underside is what makes this bait so special when an angler is using it for what it does best – dragging or flickering it across the bottom.

Rigging the Salt Flick’R on a jig head and reeling it with a steady retrieve makes it easy to fish regardless of an angler’s skill level. The worm's body is always quivering throughout its length with movement. And since the segments on the underside are like teeth, they're always biting into whatever they come in contact with, causing the bait to stop and start erratically by mere friction from the contact. The action proves deadly in enticing bass to bait.

The Salt Flick’Rs combination of action, weight and salt give anglers a deadly tool for catching bass under a variety of conditions.

Learn more about the Salt Flick'R